Not As Simple As I Had Imagined
Did you jump into online marketing thinking that all that was needed to succeed was to simply piece together a website, get some affiliate links, and then optimize your site to get one page one of Google?
Did the actual world of online marketing turn out to be just a tad more complicated?
That is what I found out. Soon after getting my first domain and Wordpress site, I found out that setting up a Wordpress site is not the essence of Zen-like simplicity. Next, I found out that knowledge of graphics and a keen sense of design are must-have ingredients if you want your website to attract and convert. What had seemed like a straight and narrow path, all of a sudden turned into a steeply rising, and very wide learning curve, when every day I discovered something new to master: autoresponders, conversion tracking, Facebook fan pages, Facebook ads, solo ads, ad networks, blogging, social media, syndication, keywords, long-tail keywords, value marketing, etc..., and so on...
Once it dawned on me how much stuff I needed to keep tabs on and do something about, I thought I could react in one of two ways: I could
- run out the door screaming like a girl
- rub my hands together and say, "I'm going to conquer this!"
I chose option 2 and have spent a good chunk of the last two years learning as much as I could about all aspects of online marketing. I like to learn stuff and I'm pretty stubborn, so I just dug in and learned what I needed to know.
Your Third Option: Outsourcing
It turns out, there is a third option.
It's called outsourcing. No, not hiring, just outsourcing.
If you are an Army of One, you want to keep it that way. You want to keep your business as streamlined as possible and you don't want the hassles of hiring, having, or firing employees. Outsourcing is a much better idea.
Luckily, there are lots of online solutions for outsourcing as well. Some of the best known are:
These services will find someone who knows how to do what you need to get done. Not only that, they can do it for not very much money, and--although it was hard for me to face--they can do it better than I.
Once you accept that it's better to have an expert work on your stuff, you will find that your productivity and results will improve. Of course, in the beginning you might not be able to afford to outsource, but as soon as you can, start doing it.
Getting out of the weeds
Once you get out of the weeds of being "Jack-of-all-trades" you can instead start looking at your business from a more strategic, higher level perspective. Your business will do better if you do that. Much better.
It's that simple,
Jan R Petri