How to Ensure That Your Needle in Google's Haystack is Found Every Time Someone Looks for It

SEO, which is short for search engine optimization just sounds intimidating, doesn’t it? Its practitioners appear to belong to an elevated and rarified priesthood. What they do seems distant, complicated, and unapproachable. Without revealing their magic, these high priests of ranking promise that your website will end up at the top of page one of Google, if you have enough faith (and money) to retain their services.

So, what do they do? Do you have to be supernaturally talented to pull off great rankings for your blog or website or can mere mortals also succeed at SEO?

Is it art or science?

Yes, mostly, it’s science—well, really, engineering…, but it’s also a good dose of art. And yes…, you can do this, which is why I am posting this. I am going to prove it to you by showing you step-by-step what you need to do. Stick with me on this blog and I’ll walk you through the ins and outs of optimizing your blog or website so that you achieve better visibility and more opt-ins and more revenue from increased traffic.

If you don’t have a bunch of money to spend on getting traffic to your site, learning SEO is the way to go for you. The basic formula for building an audience and a steady stream of new visitors to your blog or website is this:

Insanely good content + SEO = Long Term Traffic

What You Will Learn

I am going to teach you the basic, must-have vocabulary of SEO. I will also explain how SEO works, and I will explain what you need to do to make your stuff show up on page one. My pledge is to keep everything as simple and straightforward as possible.  My plan is to give you knowledge and skills that you can use right away to make money. 

You won’t find long-winded discussions of theory here.  I don’t have time for that and neither do you. I respect and appreciate that you’re a busy person and that you need to make every moment count. Here you will find out and learn to apply what is needed to make your site rank, and rank well.

 I left the world of academia and research to pursue this, precisely because I couldn’t stand all the ivory tower BS and the elitist condescension that never yielded actionable results, only reports, research papers, more questions, and more requests for research funding.

This is about making money, pure and simple.  What I teach has to work otherwise nobody makes money.  If nobody makes money, this is a waste of time and effort. I’m not into that.

The point of all this is to give you the tools to make your money site the needle in the haystack that is not only bright red, 10 inches long, vibrating and sounding alarm, it will also send out GPS coordinates to all who really need to find it.  That is what high quality SEO does. That is what I do, and that is what I will teach you here.  

It’s that simple,


The income claims represented in this blog post are extraordinary and do not make a guarantee for your success or income level. Please see Empower Network's average affiliate earnings at:

The Ninety Day Commitment


The Magic of Ninety Days


I’ve been hearing my entire adult life: “for anything meaningful that you undertake, it takes 21 days to establish a habit, and 90 days to begin to see results. And I always thought, “hogwash!, I don’t need no 21 days: if I say I’m going to do something, consider it done—the very first week.”


Guess what?


It never worked out that way. Something always came up that seemingly unavoidably had to take precedence over that important commitment. The important commitment fell by the wayside and I was off in 20 energetic, but unproductive directions. I took care of what was urgent at the expense of what was important.


And then I woke up one day to the realization that my weight had ballooned to 210 lbs. I could barely do 10 push-ups at the time, but I decided that it was time to make some changes.


Notice that the poodle is always close by.


I changed my diet by eliminating all sugar, simple carbs, and gluten. It took two months of struggling with cravings, but then one day, I just didn’t feel the need for that stuff (you can’t call it food) anymore.


Not only did I not have cravings, I also felt fantastic. My energy multiplied to such an extent that I got the crazy idea that I should start exercising. So I did.


Online I found a free, 90-day program called Ninety days of action. You’ll find it on a truly awesome and massive website called I highly recommend it. While Ms. Rey doesn’t charge anything for her advice and workouts, you can—and should—donate some moolah, if you use her workouts.


The program was 90 days for a reason. Ninety days is short enough to be doable, but it’s also long enough to get real and noticeable results. I started out at 210 lbs and at the end of 90 days of work, I now weigh 184. My slacks with a 34-inch waist were getting pretty tight, and 90 days later, I am comfortable in something with a 32-inch waist. It’s not a earth-shattering stuff, but it’s still a significant change.


Ninety days is long enough to not only create new habits, but also to cement them. I went public with my workout plan, letting all my Facebook friends know what I was doing. I also asked them to hold me accountable if I slacked off or missed workouts. The consequence of making a public spectacle of this commitment was that I never missed a workout. I did miss a week as a result of an injury to my right shoulder, but I resumed a week later exactly where I had left off.

Once I had made my plans public, I never looked back, never took a day off, and truly looked forward to my workouts. The bottom line, though, is that I now know that I can set a 90-day goal because I know first-hand how easy it is and how fast 90 days fly by.


Be it weight loss or business, set goals and get after them with gusto. Setting the goal and drawing up the plan gets you well down the path to your success. The rest is just showing up and doing the work.


It’s that simple,





The income claims represented in this blog post are extraordinary and do not make a guarantee for your success or income level. Please see Empower Network's average affiliate earnings at:

Anatomy of a Setback


I hit 210 lbs in May.  

I rowed heavy weight crew at just 165 lbs in college.

Granted, it's been close to 30 years, but how the hell did that happen?  After asking myself that I set about doing something about it. 

I found out I had Candida.  I got rid of that by getting rid of sugar, gluten--simple carbs basically--from my diet.  It was a hard two months, but I won out over the cravings.  All of a sudden, I felt more alert, I wasn't hungry all the time.  I was so enthusiastic that I started exercising again.

Fast forward to last week.  I now weigh 186 lbs and I have the core of a mighty redwood.  I felt like I was well on my way to getting back to 175 lbs, which is my goal.  And then this happened. 

I have been crowing to all who did and didn't care to listen about the secret to stopping food cravings: cut out sugar, bread, pasta, rice, etc... It works, but it turns out you--or at least I--have to be ever-vigilant. If not, the cravings and the constant hunger pangs return.

The other day I had a sandwich. That seemed to have gone well because I kept to my new ways of eating for the rest of the day. The next day, upon returning from work I discovered a lonely, one-half Klondike bar in the freezer (I swear this one even had a beckoning index finger). I put it out of its misery. Once it was consumed, I noticed that there were several more Klondike bars in the freezer. I had one more.

The next day I felt more cravings than usual. I hit the vending machine at work, extracting a KitKat bar and a bag of Fritos. Arriving home after work at 1a, I discovered pizza in the fridge and I quickly put away 1.5 slices (somehow 1.5 slices felt like I had exercised more restraint than had I put away two).

The next morning, I worked out and felt fully justified in having another slice of cold pizza for breakfast (really?, is that weird?). Throughout the day at work, I made several advances at the vending machine, but also managed to rebuff myself, so no harm there, but the cravings were increasing. My fortitude lasted until I got home. Feeling super hungry, I went after the remaining slice of pizza and another Klondike bar...

Later that morning, at 3a, I woke up and up and it felt quite logical that I ought to get up and have yet another Klondike bar. That's when it hit me: I was well on my way to completely destroying the constructive habits that I had established over the last 100 days or so.

Simple carbs, cigarettes, or heroin: if you've been in their grip, be alert to the subtle, seemingly inconsequential steps that gradually steer you back on to the path that you worked so hard to leave.

It's that simple and powerful, all at once.

When and Why to Outsource


Not As Simple As I Had Imagined

Did you jump into online marketing thinking that all that was needed to succeed was to simply piece together a website, get some affiliate links, and then optimize your site to get one page one of Google?

Did the actual world of online marketing turn out to be just a tad more complicated? 

That is what I found out.  Soon after getting my first domain and Wordpress site, I found out that setting up a Wordpress site is not the essence of Zen-like simplicity.  Next, I found out that knowledge of graphics and a keen sense of design are must-have ingredients if you want your website to attract and convert.  What had seemed like a straight and narrow path, all of a sudden turned into a steeply rising, and very wide learning curve, when every day I discovered something new to master: autoresponders, conversion tracking, Facebook fan pages, Facebook ads, solo ads, ad networks, blogging, social media, syndication, keywords, long-tail keywords, value marketing, etc..., and so on...

Once it dawned on me how much stuff I needed to keep tabs on and do something about, I thought I could react in one of two ways: I could

  1. run out the door screaming like a girl
  2. rub my hands together and say, "I'm going to conquer this!"

I chose option 2 and have spent a good chunk of the last two years learning as much as I could about all aspects of online marketing. I like to learn stuff and I'm pretty stubborn, so I just dug in and learned what I needed to know.

Your Third Option: Outsourcing

It turns out, there is a third option.

It's called outsourcing. No, not hiring, just outsourcing. 

If you are an Army of One, you want to keep it that way.  You want to keep your business as streamlined as possible and you don't want the hassles of hiring, having, or firing employees.  Outsourcing is a much better idea. 

Luckily, there are lots of online solutions for outsourcing as well.  Some of the best known are:

These services will find someone who knows how to do what you need to get done. Not only that, they can do it for not very much money, and--although it was hard for me to face--they can do it better than I. 

Once you accept that it's better to have an expert work on your stuff, you will find that your productivity and results will improve.  Of course, in the beginning you might not be able to afford to outsource, but as soon as you can, start doing it.

Getting out of the weeds

Once you get out of the weeds of being "Jack-of-all-trades" you can instead start looking at your business from a more strategic, higher level perspective. Your business will do better if you do that.  Much better.  

So, outsource.

It's that simple,

Jan R Petri

772 643-2394





A Short Lesson in Long-tail Keywords


Is There Anything Simple About

Long-tail Keywords?

I don't know about you, but when I try to use Google's Keyword Planner tool, I only get one thing: confusion.  It is supposed to be the best thing on the market for  researching keywords for ad campaigns.  

The problem is, I don't have the needed aptitude to understand how to set it up and run it.  At least for now, I have ruled out using Google's Keyword Planner.  I will leave that up to the Quants.

Does that mean that I am out of the keyword game altogether?

Not at all.  I have a several simple ways to do keyword research. Let's start with long-tail keywords.

A long-tail keyword is just that: a long keyword.  Let's not worry about the "tail" part of the term just yet.  Instead we will focus on the "long" part.  The truth is that it's helpful to think about the "long" in long term referring to two aspects:

  1. the obvious fact that long-tail keywords are long.
  2. the distribution of searches in relation to the length and specificity of the keyword (see the graph below).


The whole point of long-tail keywords is to develop very specific and targeted keywords. 

Take a look at the graph above.  Let's assume you are selling monster truck tires.

Right, I mean only the kind like in the picture below. 







Obviously, most searches happen under the very short and succinct term, "tires." Those searches occur in the blue area of the graph above.   You see lots of searches but very little targeting.  Customers searching under that term will get results showing everything from bicycle tires to..., well, mabye, monster truck tires. Most likely, though, the first page of searches will be taken by the big national car tire retailers and you'd be lucky to find monster truck tires on the 35th page of Google's search rankings. And at that point it would probably be a search that pointing you to a site set up by some pimple-faced teenager who is bragging about defeating a monster on World of Warcraft.  

However, if you targeted the long-tail keyword "truck tires" you would move farther to the right on the graph above.  That keyword would return fewer searches, but it would more targeted to the market you are trying to serve.

Use the term "Firestone monster truck tires" and you will probably end up with search results that fit exactly what your market is looking for.  The trade off is that you will not get as many searches.  But, in reality it is not really a trade off.  Getting fewer, but more targeted, searches increases your chances of getting the right customer clicking on your link or ad and it also increases your chances of getting on page one of Google, Yahoo, Bing, whatever...  This reduces the amount of money you spend on driving traffic because you are driving the right traffic instead of lots of wrong, untargeted and expensive traffic. 

Targeted traffic is cheaper because there is less competition for it. 

To summarize:

In the blue area of the search graph:

  • Lots of searches
  • Not targeted
  • Lots of competition
  • Expensive keywords

In the green area of the search graph:

  • Fewer searches per keyword
  • Targeted searches
  • Less competition
  • Cheaper keywords

So, keep it simple and use long-tail keywords.

If you have questions, comments, observations, or insults, leave them here on on my Facebook page.


It's that simple,

Jan Petri
772 643-2394

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